N&P GROWTH

Sites and eshops that make profit.

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Your growth stack, handled

Pick a service to see where it works

MetaTikTokGoogleAdsTrackingStore or siteProfit
How We Work

Direct, accountable, built to last.

Real numbers from real accounts — work done personally by the founder, not spread across a team of juniors.

€500K+

Ad spend managed

100+

Shopify stores built

100%

Profit-first optimization

What We Build

Two ways to get online — done properly.

Eshops are our specialty. Custom-developed websites are for businesses that need to be found, trusted, and called.

Our specialty

Shopify eshops

Built from scratch or migrated from any platform, then optimized for conversion and profit.

  • Custom theme and product pages
  • Meta, TikTok, and Google tracking wired correctly
  • Ads run and scaled by the founder
Hand-coded, no templates

Custom-developed websites

For local businesses — cafés, restaurants, gyms, clinics, trades — hand-coded from scratch around your brand.

  • Hand-coded from scratch — no templates, no page builders
  • Mobile-first, fast, and built to be found
  • Clear calls to action: call, book, visit
Process

How an engagement starts.

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01

Audit

We review your current site or store, tracking, and ad accounts — free, no obligation.

  • Speed and mobile experience of your current site or store
  • Tracking: pixels, events and connections to Meta, TikTok and Google
  • Ad account structure, budget and creative
  • A written list: what we fix first and what is worth building
02

Build or migrate

We design your website or Shopify eshop from scratch — or rebuild and migrate what you already have.

  • A new store from scratch, or a migration from any platform
  • Custom theme and product pages, built around your brand
  • App and stack review: we keep only what you need
  • Migration without downtime
03

Launch tracking

Meta, TikTok, and Google tracking wired and verified before a single euro is spent.

  • Pixels and server-side events for Meta, TikTok and Google, set up and connected
  • Every key step tracked: product view, add to cart, checkout, purchase
  • Test purchases checked against what the ad platforms report
  • Nothing goes live until the numbers match
04

Scale ads

Campaigns launched, monitored daily, and scaled as they prove profitable.

  • Campaigns start with a small, safe budget and clear profit targets
  • Checked every day: we cut what loses money and push what earns
  • Budget goes up in steps, only while profit holds
  • New creatives and offers tested all the time
05

Optimize for profit

Ongoing CRO and AOV work so growth compounds instead of plateauing.

  • Conversion work on product pages, cart and checkout
  • Higher order value: bundles, upsells, free-shipping thresholds
  • A monthly report in plain language: what you spent, what you kept
  • Next steps agreed together: new products, markets or channels
Our Philosophy

Profit over vanity metrics.

Revenue is easy to inflate — spend more, discount harder, chase the wrong number. We optimize for what you actually keep. Every decision, from creative to budget to landing page, is judged by its effect on your bottom line, not a dashboard screenshot.

What most agencies chaseWhat we chase
Top-line revenueNet profit you actually keep
ROAS that looks good on paperCost per purchase that holds up at scale
Follower countsCash you can reinvest in inventory
Real account: Daddynator, Germany
MetricBeforeAfter
Monthly revenue€35,000€35,000
ROAS2.2x~4.4x
Cost per purchase~€54.5~€27.3
Real account: Starlight Closet, Greece
MetricBeforeAfter
PlatformWordPressShopify
Conversion rate0.6%3%+
ROAS1.1x~16x
Profitable ad budgetBaseline5x+
Cost per purchase€50€3–5.5
Nick HuotWhy N&P Growth

You talk to the founder. The founder does the work.

Most agencies sell you a senior strategist on the sales call, then hand your account to a junior the week after you sign. That's not how this works. The founder designs your site or builds your store, sets up your tracking, and runs your ads personally — backed by systems trained on ecommerce best practices, not a rotating cast of account managers.

“I ran my own Shopify store before I ever built one for a client. I'm not learning on your budget.”
What We Do

Everything your business needs to grow online.

Build, track, run, and create — under one roof, run by one team.

Shopify Build & Migration

New stores built from scratch, or migrated cleanly from any platform to Shopify.

  • Custom theme setup
  • App and stack audit
  • Zero-downtime migration

Conversion & AOV Optimization

Ongoing maintenance and CRO focused on higher conversion rate and average order value.

  • Landing page CRO
  • Bundle & upsell strategy
  • Continuous testing

Paid Ads & Tracking

Meta, TikTok, and Google campaigns, run and scaled with server-side tracking done right.

  • Meta & TikTok ads
  • Google Ads
  • Full-funnel tracking setup

Creative & Content

In-house graphics for every campaign, with optional photo and video shoots across Greece.

  • Ad creative & graphics
  • Offer & angle testing
  • On-location shoots (Greece)

Not sure what your business needs?

Describe it in two lines — you'll get an honest answer on what's worth building.

Ask the founder
Results

Real stores. Real numbers.

Two accounts, two different problems — same focus on profit, not vanity metrics.

Case studyFast Fashion · Greece

WordPressShopify

Platform

WordPress to Shopify, then real optimization

A Greek fast-fashion eShop came to us on WordPress, doing roughly €800/month in revenue on a €100/month ad budget. We rebuilt the store on Shopify and optimized the funnel from there.

€800/month revenue · €100/month ad spend

Conversion Rate

3%+

from 0.6%

ROAS (Aug)

26.5x

Read the full story
Case studyEcommerce · Germany

2.2x4.4x

ROAS

Same revenue, half the ad spend

A German store was spending ~€15,900/month to hold €35,000/month in revenue at a 2.2x ROAS. We cut spend to 20% for testing, rebuilt the product and landing pages, and repeated that cycle four times before scaling back up.

~€15,900/month ad spend · €35,000/month revenue

Monthly Revenue

€35,000

same

ROAS

~4.4x

from 2.2x

Cost per purchase

~€27.3

from ~€54.5

Read the full story

Time to build your next result.

Send a message and the founder gets back to you directly.

Get in touch
Testimonials

What clients say.

Greece
“We came in on WordPress with no real strategy. N&P rebuilt everything on Shopify and actually explained what they were doing — we finally understand our own numbers.”

Stella & Rebecca

Founders, Fast-Fashion eShop

Germany
“They didn't just chase ROAS on a dashboard. They cut spend, tested, rebuilt our pages, and got us to a place where the business is actually profitable — not just busy.”

Dennis

Founder, Ecommerce Brand

Germany
“We moved off a custom-coded site onto Shopify and haven't looked back. Whatever test we need run, gets run — the business has grown faster than I expected, profitably.”

Alf

Founder, Ecommerce Brand

Let's build something that grows.

Free audit. No pressure. Just a straight conversation about your business.

Contact

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